EN
In the paper, the authoress makes an attempt to reflect on two observable and opposing trends/processes existing in the field of contemporary career counselling, such as the tendency towards homogenization of theories and working methods, and the processes of differentiation between the service systems of career counseling organizations around the world. Both these trends/processes can be treated as consequences of career counselling being ‘immersed’ in culture. The authoress tries to address the questions about various consequences of this immersion. Career counselling is understood here as a social process that is subjected to constant change nowadays, and to make the reflection on culture transparent the authoress uses the results of research conducted by Geert Hofstede and Gert Jan Hofstede. The paper makes use of two dimensions of culture distinguished by these researchers: the distance of power and the collectivism/individualism. The authoress tries to reflect on the impact of these dimensions on career counseling. In conclusion, she claims that there is no possibility of establishing equal systems, theories and even approaches towards counselling in different cultures and countries around the world.