Działania promocyjne samorządu jako stymulant atrakcyjności turystycznej Szczecina

• Authors: Beata Meyer , Marta Bordun

Title variants

EN

Local government promotional activities as a stimulant of the tourist attractiveness of Szczecin

• Languages of publication: PL EN

Abstracts

EN

The local government should take action and tourism projects to promote the introduction of new solutions and ideas related to the development of tourism that, above all, should result in an appropriate and consistent promotion of the local tourism product. Promotional activities encourage tourists to buy certain products, create a positive reputation and image of the area that offers the tourist product, and affect the competitiveness among other areas of tourism products in the country and abroad. The process of promoting the city of Szczecin is implemented at various levels and uses most of the available tools for promotion. A strong impulse for the development of tourism in Szczecin and the consequently increasing number of tourists (mostly foreign) may help widen promotional activities abroad. Opportunities for the development of tourism in Szczecin also intensify the innovative solutions. The purpose of the paper is to identify promotional activities applied by the local government and determine their importance to the tourist attractiveness of the city.

Keywords

PL

promocja; samorząd lokalny; atrakcyjność turystyczna; Szczecin

EN

promotion; local government; tourist attractiveness; Szczecin

• Publisher: Akademia Wychowania Fizycznego we Wrocławiu
• Journal: Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
• Year: 2014
• Volume: 46
• Pages: 73-81

Contributors

author

Beata Meyer

• Uniwersytet Szczeciński

author

Marta Bordun

• Uniwersytet Szczeciński