Promocja gospodarcza Polski – wybrane zagadnienia

• Authors: Grzelak Sławomir

Title variants

EN

Economic Promotion of Poland – Selected Issues

• Languages of publication: PL

Abstracts

EN

Economic promotion, if prepared properly and realised effectively, should provide information and argumentation that encourage people to purchase goods produced in the given country, and to start economic cooperation with companies from that country. In the years 2010 – 2015, there were over 170 entities that created, supported and realised activities in the area of economic promotion. Approximate total costs of the activities aimed at internationalisation incurred by the public sector stood at about PLN 2.2 billion. However, as the NIK audit shows, although those activities were realised in a broad scope and in various forms, they had not been preceded by adoption of strategic assumptions at the national and regional level. They were not properly coordinated, either, which made it impossible to take advantage of economies of scale. The reason behind is that a coherent system of Poland’s economic promotion did not exist.

Keywords

EN

economic promotion; image of the country; promotional activities; economic diplomacy; economic instruments

• Publisher: Najwyższa Izba Kontroli
• Journal: Kontrola Państwowa
• Year: 2017
• Volume: 62
• Issue: 2 (373)
• Pages: 82-93

Dates

published

2017-04

Contributors

author

Grzelak Sławomir

• Najwyższa Izba Kontroli

References

• Molendowski E., W. Polan. 2007. Dyplomacja gospodarcza. Rola i znaczenie w polityce zagranicznej państwa. Kraków: Wolters Kluwer Polska.

Identifiers

ISSN

0452-5027