Tailoring a Fashionable Self: Sartorial Practices in an Emerging Market Context

• Authors: Alin Croitoru , Horațiu Rusu , Mihai Stelian Rusu
• Languages of publication: EN

Abstracts

EN

This study consists in a quantitative analysis of fashion preferences, examining various factors influencing clothing personalization. The first part of the paper sets out the theoretical framework, discussing the historical relationship between the emergence of modernity and the configuration of fashion industry. The study proceeds with detailing the regional context where the empirical research is grounded, paying particular attention to the development and current status of the region’s clothing industry. After presenting the data and the methodology, the paper discusses the empirical findings followed by their interpretation. Based on the results we argue that the level of education, marital status, shopping frequency, and the importance of clothing quality are the most important predictors in fashioning individuals’ sartorial choices as well as their preference for clothing personalization.

Keywords

EN

Clothing preferences Fashion behaviour Market standardization Personalization

• Publisher: Sciendo
• Journal: Social Change Review
• Year: 2015
• Volume: 13
• Issue: 2
• Pages: 137-158

Dates

published

2015-12-01

online

2016-08-10

Contributors

author

Alin Croitoru

• Lucian Blaga University of Sibiu, Department of Journalism, Public Relations, Sociology, and Psychology, 2-4 Lucian Blaga, 550169 Sibiu, Romania

author

Horațiu Rusu

• Lucian Blaga University of Sibiu, Department of Journalism, Public Relations, Sociology, and Psychology, 2-4 Lucian Blaga, 550169 Sibiu, Romania

author

Mihai Stelian Rusu

• Lucian Blaga University of Sibiu, Department of Journalism, Public Relations, Sociology, and Psychology, 2-4 Lucian Blaga, 550169 Sibiu, Romania

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Identifiers

DOI

10.1515/scr-2015-0013