EN
The author’s main aim is to present the lomography movement: an international society whose identity is built on the old Soviet Lomo camera (and camera equipment with similar technical parameters). The author indicates the various possible interpretive and analytical contexts whereby the movement could be set in the broader social environment and viewed in categories of marketing strategy or of activities with the hallmarks of artistic work. Lomography’s characteristics and the questions about its identity that arise require considering the border between the movement and the art and photographic worlds: to what degree do these worlds intertwine and to what degree are they constructed in mutual opposition?