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2007 | 6 | 1 | 87-97

Article title

Are we Facing a Global Consumer?

Title variants

Languages of publication

EN

Abstracts

EN
This paper presents the overall review of globalisation of consumption as well as the new trends of purchasing and discusses the findings of the exploratory inquiry conducted in FMCG market in Poland in two different periods (1994 and 2003). Particular attention is paid to the consumer choice-related consequences of globalisation. Judging purchasing behaviour of Polish people on the basis of the conducted research one can assume that they are influenced by globalization, but not in all aspects. Brand is particularly important (while buying new products on the market) to young people, people holding higher education qualifications, private entrepreneurs, managers and specialists, rather professionally active than passive. Over 25% of respondents pay attention to the Polish origin of a product.

Publisher

Year

Volume

6

Issue

1

Pages

87-97

Physical description

Dates

published
2007-01-01
online
2007-12-03

Contributors

  • Institute of Enterprise Economics and Organisation Faculty of Economics and Management, University of Szczecin, Mickiewicza 69, 71-101 Szczecin, Poland
author
  • Department of Marketing Faculty of Economics and Management, University of Szczecin, Mickiewicza 64, 71-101 Szczecin, Poland

References

  • Gabel, T.G. & Boller, G.W. (2000). Assessing Divergent Disciplinary Views of the Globalization of Consumption: and Exploratory, Cross-Sectoral, and Ethnographic Examination of Consumer-Choice Dynamism Resulting from the Influx of New Forms of Retailing. Advances in Consumer Research, 27, 24-26.
  • Karcz, K. (2001). Od marketingu globalnego do marketingu międzykulturowego - szanse i zagrożenia dla polskich przedsiębiorstw. In H. Brdulak & T. Gołębiewski (Eds.), Wspólna Europa - przedsiębiorstwo wobec globalizacji (pp. 225-226). Warszawa: PWE.
  • Kiełczewski, D. (2005). Style konsumpcji jako przejaw zróżnicowania poziomu życia. Gospodarka Narodowa, 5-6, 38-40.
  • Levis, W.W. & Harris M. (1992). Why Globalisation Must Prevail? McKinsey Quarterly, March 22, 69-72.
  • Levitt, T. (1983). The Globalisation of Markets. Harvard Business Review, 61 (May-June), 92-102.
  • Mullen, M. (1993). The Effects of Exporting and Importing on Two Dimensions of Economic Development: an Empirical Analysis. Journal of Macromarketing, 13 (Spring), 3-19.
  • Reisch, L. A. (1999). Nachhaltiges Konsum. Das Wirtschaftsstudium, 5, 55-56.
  • Sajdakowska, M. (2003). Etnocentryzm konsumencki - czynnik wpływający na decyzje nabywcze konsumentów na rynku żywności. Acta Scientiarum Polonorum. SCIENTIARUM, 2, 177-184.
  • Shimp, T. & Sharma, S. (1987). Consumers Ethnocentrism: Construction and Validation of the Cetscale. Journal of Marketing Research, 24, 7.[Crossref]
  • Strużycki, M. (2000). Koncentracja w handlu a współpraca producentów i dystrybutorów. Warszawa: IRWiK.
  • TNS OBOP Omnimas. (2003). Zakupy po polsku. Retrieved February 10, 2007, from

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.doi-10_2478_v10031-007-0004-5
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