Integration as a Tool of Destination Management - The Case of Rural and Rural Fringe Areas

• Authors: Emil Juvan , Rok Ovsenik
• Languages of publication: EN

Abstracts

EN

It is well known that the organizational structure of the Slovenian tourism industry is changing. Tourist companies are merging, but unfortunately only a few companies empowered their capital structure and market position, so in a way we can talk about an oligopoly. The situation does not favor rural and rural fringe areas, where an underdeveloped tourism economy cannot represent a solid source of income for many tourist farms and other tourist companies. Integration is a scientifically and professionally proven method for empowering businesses. Integrative destination management, which provides the tool for tourist destinations development, aims at sustainable tourism where the community collectively develops and runs the tourism economy. This paper examines the possibilities for the development of business integration as a basis for the successful implementation of destination management in the Mislinja Valley. A survey has been conducted, where two thirds of the tourist companies in the area were investigated in relation to the destination management and tourism opportunities in the area. Analysis shows that the business environment accepts the idea of integration as a tool for empowering the regional tourism industry, however only interest integration appeares to be acceptable at this time.

Keywords

EN

rural tourism; integrations; tourist destination; destination management

• Publisher: Sciendo
• Journal: Organizacija
• Year: 2008
• Volume: 41
• Issue: 1
• Pages: 31-40

Dates

published

2008-01-01

online

2008-10-17

Contributors

author

Emil Juvan

• University of Primorska, Turistica, Obala 11a, 6320 Portorož, Slovenia

author

Rok Ovsenik

• University of Primorska, Turistica, Obala 11a, 6320 Portorož, Slovenia

References

• McCool, S. F. & Moisey, N. (2001). Tourism, Recreation and Sustainability. Linking Culture and the Environment. CABI Publishing: UK.
• Mitchell, R. E. & Reid, D. G. (2001). Community Integration: Island Tourism in Peru, Annals of tourism research.28 (1): 113-139.
• Newsome, D., Moore, A. S.& Dowling, R. K. (2004). Natural Area Tourism: Ecology, Impacts and Management. Channel View Publications: Clevedon.
• Nilsson, P. A. (2002). Staying on farms: an ideological background, Annals of tourism research, 17 (3): 337-352.
• Ovsenik, R. (2003). Perspektive in protislovja razvoja turističnega področja, Model turističnega managementa na območju slovenskih Alp, Doctoral disertation, University of Maribor, School of Organizational Science.
• Ovsenik, R. (2003). Opportunities and Contradictions Involved in the Development of a Tourist Destination: A Model of Tourism Management in the Area of the Slovene Alps, Organizacija, 36 (6): 392-399.
• Ovsenik, M., Ambrož, M. (2000). Ustvarjalno vodenje poslovnih procesov. Portorož:Turistica Visoka šola za turizem.
• Payne, R. J., Johnston, M. E. & Twynam, G. D. (2001). Tourism, Sustainability and the Social milieu in Lake Superior's North Shore and Islands. Tourism, Recreation and Sustainability. Linking Culture and the Environment. Eds. McCool, S. F. & Moisey, N. R. Cabi Publishing:UK.
• Pearce, P., L. (1995). From culture shock and culture arrogance to culture exchange: ideas towards socio-cultural tourism, Journal of Sustainable Tourism, 3:143-154.[Crossref]
• Prentice, R. (1993). Community driven tourism planning and resident's preferences, Tourism Management, 14 (3): 218 - 227.[Crossref]
• Rátz, T. & Puczkó, L. (1998). Rural Tourism and Sustainable Development in Hungary. Rural Tourism Management: Sustainable Options International Conference, Conference Proceedings. Scotland: Scottish, available from:http://www.ratztamara.com/rural.pdf
• Roberts, L. & Hall, D. (2001). Rural Tourism and Recreation: Principles to practice. CABI Publishing: New York.
• Sharpley, R., & Sharpley, J. (1997). Sustainability and the Consumption of Tourism. Tourism Sustainability: Principles to Practice. Ed. Stabler, M. J. Wallingford: Cabi International.
• Slee, W., Farr, F. & Snowdon, P. (1997). Sustainable tourism and the local economy. Tourism Sustainability: Principles to Practice. Ed. Stabler, M. J. Wallingford: Cabi International
• Swarbrooke, J.& Horner, S. (2001). Business Travel and Tourism. Butterworth-Heinemann: Oxford.
• Taylor, G. & Davis, D.(1997). The Community Show: A Mythology of Resident Responsive Tourism. Tourism Sustainability: Principles to Practice. Ed. Stabler, M. J. Wallingford: Cabi International.
• Thomson, C. S. (2004). Host produced rural tourism, Annals of Tourism Research, 31 (3): 580-600.[Crossref]
• Timothy, D. J. (1999). Participatory Planning: A view of tourism in Indonesia, Annals of Tourism Research, 26 (2): 371-391.[Crossref]
• Twining, W. L. & Butler, R. (2002). Implementing STD on a small island: Development and use of sustainable tourism development indicators in Samoa, Journal of Sustainable Tourism, 10 (5): 363-387.[Crossref]
• Uran, M. & Ovsenik, R. (2006). Razvojni načrt in usmeritve in slovenskega turizma 2007-2011. Ministrstvo za Gospodarstvo: Ljubljana.
• Waddock, S. A. (1989). Understanding Social partnerships: An Evolutionary model of partnership organizations, Administration and Society, 21 (1): 78-100.[Crossref]
• Walford, N. (2001). Patterns in development in tourist accommodation enterprises on farms in England and Wales, Applied Geography, 21: 331-345.[Crossref]
• Weaver, B. D.& Lawton, L. J. (2001). Resident perceptions of the Urban-Rural Fringe, Annals of tourism research, 28 (2): 439-458.
• Williams, J. & Lawson, R. (2001). Community Issues and Resident Opinions of Tourism, Annals of Tourism Research, 28 (2): 269-290.[Crossref]
• Andereck, K. L. & Vogt, C. A. (2000). The relationship between Residents Attitudes toward Tourism and Tourism Development Options, Journal of tourism research, 39 (89): 27-36.
• Andriotis, K. (2002). Local Authorities in Crete and the development of tourism, Journal of Travel studies, 13 (2): 53-62.
• Andriotis, K. & Vaughan, D. R. (2003). Urban residents' attitudes toward tourism development: the case of Crete, Journal of travel research, 42(2):127-186.
• Berno, T. (1999). When Guest is a Guest: Cook Islanders view of tourism, Annals of tourism research, 26(3): 656-675.
• Bramwell, B. & Lane, B. (2001).Tourism, collaboration, and partnership: politics, practice, and sustainability, Channel View Publications: Clevedon.
• Burroughs, R. (1999). When Stakeholders choose: process, knowledge and motivation in water quality decisions. Society and Natural Resources, 12: 797-809.
• Butler, R., Hall, C. M. & Jenkins, J. (1998). Tourism and Recreation in Rural Areas. John Wiley & Sons: UK.
• Choi, H. S. C.& Sirakaya, E. (2005). Measuring Residents Attitude toward Sustainable Tourism: Development of sustainable tourism attitude scale. Journal of Travel Research, 43 (59): 380-394.
• Choi, H. C. & Sirakaya, E. (2006). Sustainability indicators for managing community tourism, Tourism Management, 27:1274-1289.[Crossref]
• Crotts, J. C., Buhalis, D & March, R. (2000). Global Alliances in Tourism and Hospitality Management. Haworth Press: New York.
• Doyle, A. B. & McGehee, N. G. (2002). Case Statement for the development of Agri-Tourism in the Commonwealth of Virginia. Virginia Tech: Blacksburg.
• Evans, N., Campbell, D. & Stonehouse, G. (2003). Strategic Management for Travel and Tourism. Butterworth Heinemann: Oxford.
• Fleischer, A & Tchetchik, A. (2005). Does rural tourism benefit from agriculture?, Tourism Management, 26 (4): 493-501.[Crossref]
• Frochot, I. (2005). A benefit segmentation of tourists in rural areas: A Scottish perspective, Tourism Management, 26 (3): 335-345.[Crossref]
• Getz, D. & Jamal, T. B. (1994). The environment-community symbiosis: a case for collaborative tourism planning, Journal of Sustainable tourism, 3 (3):152-173.[Crossref]
• Getz, D. & Page, S. J. (1997). Conclusions and implications for rural business development. The business of rural tourism: International perspectives. Eds. Page, S. J. & Getz, D. International Thomson Business Press: London.
• Gunjan, S. (2005). Relationships, networks and the learning regions: case evidence from the Peak District National Park. Tourism Management, 26 (2): 277-289.
• Hall, C. (2000). Tourism Planning: Policies, Processes and Relationships. Prentice Hall: Harlow.
• Hall, C. M. & Page, S. J. (2006). The Geography of Tourism & Recreation: Environment, Place and Space (3rd. ed). Rutledge: London.
• Howie, F. (2003). Managing the Tourist Destination. London: YHT Ltd.
• Hunter, C.& Shaw, J. (2007). The ecological footprint as a key indicator of sustainable tourism, Tourism Management, 28: 46-57.[Crossref]
• Jamal, T. B., & Getz, D. (1995). Collaboration Theory and community tourism planning, Annals of Tourism Research, 22 (1):186-1204.[Crossref]
• Jurowski, C., Uysal, M. & Williams, D. R. (1997). A Theoretical Analysis of host community resident reactions to tourism, Journal of Travel Research, 34 (2): 3-11.
• Juvan, E., Ovsenik, R. & Vukovič, G. (2005). Feasibility of Tourism Destination Management and Its Development in Small Urban Areas - Case of the Mislinja Valley. Destination Management. Eds. Ovsenik, R. & Kiereta, I. London: Peter Lang.
• King, B., Pizam, A. & Milman, A. (1993). Social impacts of tourism, host perceptions, Annals of tourism Research, 20 (49): 650 - 665.[Crossref]
• Kloeze, J. W. (1994). Rural Tourism and Sustainable Development in Hungary. Rural Tourism Management: Sustainable Options, International Conference, Conference Proceedings. Eds. Rátz, T, & Puczkó, L. Scotland: Scottish.
• Lobo, R. E., Goldman, G. E., Jolly, D. A., Wallace, B. D., Schrader, W. L. & Parker, S. A., (1999). Agritourism Benefits: Agriculture in San Diego County, California Agriculture, 53 (6): 20-24.
• Madrigal, R. (1994). Residents perception and role of government, Annals of tourism research, 22 (1): 86 - 102.

Identifiers

DOI

10.2478/v10051-008-0004-8