Cross-border Cultural Tourism in Europe: Drivers for Cross-border Travels for the Performing Arts

• Authors: Mária Tajtáková , Janka Kopaničová , Zuzana Francová
• Languages of publication: EN

Abstracts

EN

The aim of this paper is to examine the drivers for cross-border tourist exchanges between the two closest capitals in Europe - Bratislava (Slovakia) and Vienna (Austria). We focus on the field of cultural tourism in view of the cross-border visits to two major performing arts institutions - the Slovak National Theatre in Bratislava and the Staatsoper in Vienna. The basic question raised by the study is: What makes tourists travel for the performing arts? The paper presents partial results of a bigger research analyzing intercultural differences in perception of cultural products among different audiences.

Keywords

EN

Cultural tourism; cross-border visitors; performing arts; consumer behaviour

• Publisher: Sciendo
• Journal: Studia Commercialia Bratislavensia
• Year: 2010
• Volume: 3
• Issue: 9
• Pages: 118-126

Dates

published

2010-01-01

online

2010-12-30

Contributors

author

Mária Tajtáková

• National Centre for European and Global Studies of the Slovak republic, University of Economics, Dolnozemská cesta 1, 852 35 Bratislava, Slovak

author

Janka Kopaničová

• Faculty of Commerce, Department of Marketing, University of Economics, Dolnozemská cesta 1, 852 35 Bratislava, Slovakia

author

Zuzana Francová

• Faculty of Commerce, Department of Marketing, University of Economics, Dolnozemská cesta 1, 852 35 Bratislava, Slovakia

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Identifiers

DOI

10.2478/v10151-010-0004-6