THE LOCAL ELECTION 2010 IN SOCIAL MEDIA (Komunalne volby 2010 v prostredi socialnych medii)

• Authors: Murar Peter
• Languages of publication: SK

Abstracts

EN

When not considering the campaign of Barack Obama, the best example of using social media in parliamentary election campaign was the campaign presented by the SaS (Freedom and Solidarity) political party. It has significantly accelerated the setting of social media as tools of the political marketing in the environment of the Slovak political scene. Since the parliamentary elections in June 2010 a sharp increase of the politicians´ interests in social media, especially in Facebook and YouTube, can be seen. This study explores the potential of social media and identifies key factors of a successful communication. The core of the study is a detailed analysis of the activities of candidates for mayors in municipal elections in 2010. It points out that the main problems of using social media are the ignorance of the social media specifics and application of traditional practices and attitudes that do not work in social media.

Keywords

EN

ELECTOR; INTERNET; LOCAL ELECTIONS; POLITICAL CAMPAIGN; POLITICAL MARKETING; POLITICS; SOCIAL MEDIA

Discipline

• MEDIA_&_COMMUNICATION: MEDIA & COMMUNICATION

• Publisher: Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda
• Journal: Communication Today
• Year: 2011
• Volume: 2
• Issue: 1
• Pages: 94-111
• Document type: ARTICLE

Contributors

author

Murar Peter

• PhDr. Peter Murar, Univerzita sv. Cyrila a Metoda, Fakulta masmedialnej komunikacie, Namestie Jozefa Herdu 2, 917 01 Trnava, Slovak Republic

Identifiers

CEJSH db identifier

11SKAAAA09297