FRANCHISING IN DEVELOPMENT OF NEW MARKETS (Franchising w rozwoju nowych rynków zbytu)

• Authors: Sokol Aneta
• Languages of publication: PL

Abstracts

EN

The main interest of the authoress are franchising systems as an expansion strategy of enterprises. The article discusses the benefits and threats resulting from this kind of cooperation among enterprises, as well as the state of franchising in Poland and in the world.

Keywords

EN

FRANCHISING IN EXPANSION STRATEGY

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2009
• Issue: 3(710)
• Pages: 23-32
• Document type: ARTICLE

Contributors

author

Sokol Aneta

• Aneta Sokol, Uniwersytet Szczecinski, Wydzial Zarzadzania i Ekonomiki Uslug, Katedra Ekonomiki Przedsiebiorstw, ul. A. Mickiewicza 66, 71-101 Szczecin, Poland

Identifiers

CEJSH db identifier

09PLAAAA06899