EN
This article concentrates on the role of human resources in an innovation business - a company that can be perceived as an one that sees changes in the environment and treats them as opportunities while utilizing innovation as a primary instrument for competing on the market. Human resources have been identified as a source of innovation as has the strong connection between HRM and a company's market strategy. Various placements of two groups of innovators - managers and creators - within the company structure have been presented. Also depicted are principles of building and implementing motivational systems.