Blue Ocean Strategy: How to Make Competition Irrelevant

• Authors: Penc-Pietrzak I.
• Languages of publication: PL

Abstracts

EN

The article presents the blue ocean strategy which recommends creation of new, untapped and uncontested markets ('blue oceans'). The enterprise implementing such a strategy must offer a new significant value to its customers, that is to make a value innovation. Blue ocean strategy is a very difficult strategy requiring unconventional thinking and a very thorough knowledge of the market. However, it enables avoiding competition and gaining a strong position in profitable markets.

Keywords

EN

'BLUE OCEAN' STRATEGY

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2007
• Issue: 6(689)
• Pages: 7-13
• Document type: ARTICLE

Contributors

author

Penc-Pietrzak I.

• I. Penc-Pietrzak, Politechnika Lódzka, Katedra Systemów Zarzadzania, ul. Piotrkowska 266, 90-361 Lódz, Poland

Identifiers

CEJSH db identifier

07PLAAAA03176551