Partnership Relations in Co-operation

• Authors: Rudawska E.
• Languages of publication: PL

Abstracts

EN

Establishing co-operation based on partnership relations belongs to the most significant determinants of success on mature markets. However, activities focused on building effective relations should not be addressed only to customers, but also to other market players operating in both micro and macro environment. This co-operation directly affects the stability of relations between a company and its customers.

Keywords

EN

PARTNERSHIP RELATIONS

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2006
• Issue: 7(678)
• Pages: 39-45
• Document type: ARTICLE

Contributors

author

Rudawska E.

• E. Rudawska, Uniwersytet Sczecinski, Katedra Marketingu, uk. A. Mickiewicza 66, 71-101 Szczecin, Poland

Identifiers

CEJSH db identifier

08PLAAAA04468656