Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign

• Authors: Pellenbarg, Pieter , Meester, Wilhelm

Abstracts

EN

In this paper, the data of the inquiries will be analysed. The first question to be answered in the paper relates to the pace and the nature of the changes in image, observed in all three provinces. The second research question specifically deals with the influence of the marketing campaign on the image of Groningen.

Keywords

EN

place marketing; Groningen

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: European Spatial Research and Policy
• Year: 2009
• Volume: 16
• Issue: 1

Dates

published

2009-09-29

Contributors

author

Pellenbarg, Pieter

author

Meester, Wilhelm

other

Pellenbarg, Pieter - Faculty of Spatial Sciences, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands

other

Meester, Wilhelm - Faculty of Spatial Sciences, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands

Identifiers

URI

http://hdl.handle.net/11089/10789