Ekomarketing i jego instrumenty

• Authors: Kronenberg, Jakub

Title variants

PL

Green Marketing and its Instruments

Abstracts

EN

Green marketing is the art of satisfying consumer needs in a profitable and environmentally friendly manner. Its popularity is rising and will still rise for the next 20-30 years. Environmental protection will become too obvious then to treat it as a separate trend in marketing. Green marketing uses the same instruments that are used by traditional marketing. Their role and use reflect differences between the two concepts. In the article the notions of product, price, place (distribution), promotion, packaging, publicity and political power are discussed from the green marketing perspective.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2007
• Volume: 204

Dates

published

2007

Contributors

author

Kronenberg, Jakub

other

Uniwersytet Łódzki, Katedra Międzynarodowych Stosunków Gospodarczych

Identifiers

URI

http://hdl.handle.net/11089/16502