Zarządzanie procesowe marketingiem w przedsiębiorstwie

• Authors: Strużycki, Marian

Title variants

PL

Marketing Process Management at the Enterprise

Abstracts

EN

The author takes an assumption that marketing process management at the enterprise is an important element of progress in production and trade. It leads to integration of economic activities, affects decrease of costs and increases level of managers’ and contractors’ professionalism of management. In his article, the author focuses on the processes of distribution as the most common economic activity. Practicality of process-like attitude consists in that the integrated approach towards production and distribution strengthens the product quality regime, absorbs better market information, determines consumers’ expectations, strengthens company’s competitive position in the market, and, what is the most important, it strengthens its place within the profit zone. Business competition requires retention of the process continuity in marketing management that strengthens various forms of cooperation of production and trade, and, most importantly, it reads the market signals of consumers’ needs and preferences in a more professional way.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2005
• Volume: 184

Dates

published

2005

Contributors

author

Strużycki, Marian

other

Szkoła Główna Handlowa w Warszawie

Identifiers

URI

http://hdl.handle.net/11089/18019