Marketing a zarządzanie marketingowe. O niektórych relacjach między dyscypliną nauki a jej specjalnością badawczą

• Authors: Żabiński, Leszek

Title variants

PL

Marketing and Marketing Management. About Some Relations between Field of Science and its Specialization of Research

Abstracts

EN

In this paper the author analyses basic relations between marketing as a discipline of applied science and its research (scholarly) specialisation of normative-project nature, as the author considers marketing management as such specialisation. The author applies the most commonly used criteria of identification of a discipline and a sub-discipline (a specialisation) of science: a subject and scope of research; research focus; a problem and research paradigm; a relation between discipline knowledge and economic practice. As a conclusion, he states that tere are already sufficient premises to identify marketing as a discipline of science; within this discipline, one can identiTy marketing management as its scientific specialisation. However, this does not deny a need of maintaining close relation between marketing and both economics as well as management science.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2005
• Volume: 184

Dates

published

2005

Contributors

author

Żabiński, Leszek

other

Akademia Ekonomiczna im. K. Adamieckiego w Katowicach

Identifiers

URI

http://hdl.handle.net/11089/18025