EN
Relating to the characteristics of the genesis and development of social responsibility - a new paradigm of management, the standards responding to the needs of its implementation were presented in this article. The most important include SA 8000, AA 1000 and ISO26000 standards. The guidelines of these standards could be useful to the leaders of the organizations intending to apply the indicated principles. These standards facilitate also the implementation of social and environmental problems as well as the stakeholders` service.