Reklama prasowa – rodzaje i podrodzaje. Sposoby promocji prasy

• Authors: Mikosz, Joanna

Title variants

PL

Press advertising – types and subtypes. The ways of press promotion

Abstracts

EN

In the text entitled Press advertising – types and subtypes. The ways of press promotion the author discusses press advertising, which is a fast developing mass-media phenomenon. Modernity has granted press advertising a high quality of print and paper, as well as infinite possibilities of combining various promotional forms with the press. The present author proves that press advertising is one of the best ways in which a company can communicate with the market. Its advantage is, above all, a high frequency of contents distribution and the possibility of conveying precise and vast advertising information.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Litteraria Polonica
• Year: 2011
• Volume: 14
• Issue: 1

Dates

published

2011

Contributors

author

Mikosz, Joanna

other

Katedra Dziennikarstwa i Komunikacji Społecznej, Uniwersytet Łódzki

Identifiers

URI

http://hdl.handle.net/11089/2223