Marketing w sektorze publicznym

• Authors: Kalisiak, Magdalena

Title variants

PL

Marketing in Public Sector

Abstracts

EN

The new economic climate existing in Poland since 1989 influences public sector to be more active and competitive. The article focuses on the role which marketing plays in this field. As lor non-profit organizations it helps them to adjust to the market economy and to meet their clients needs more effectively. Regarding local government marketing supports the realizations of its diuties and coordination of local development. Marketing also stimulates citizens to take more active part in the process of their making decisions about local affairs.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 1999
• Volume: 149

Dates

published

1999

Contributors

author

Kalisiak, Magdalena

other

Zakład Gospodarki Komunalnej, Uniwersytet Łódzki

Identifiers

URI

http://hdl.handle.net/11089/6434