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Title variants
Strategies of the Banks Product
Languages of publication
Abstracts
In their practice the banks use different kinds of product strategy. They depend among other things, on the run of the life cycle of the bank product. It seems that its run is different than for customer products. The lack of the customer-innovator groups makes that in the life cycle of the bank product the first phase is short and the second and third phases are longer at the first and second phases are united and third phase is longer. The bank product rarely comes to the fourth phase.
Keywords
Year
Volume
Physical description
Dates
published
2003
Contributors
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7095
YADDA identifier
bwmeta1.element.hdl_11089_7095
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