Nowa gospodarka, nowa ekonomia i marketing

• Authors: Kłeczek, Ryszard

Title variants

PL

New Economy and New Marketing

Abstracts

EN

Substantial interest centers today on the usability of the marketing concepts and analytic instruments in description of the new economy developments. The purposes of this article are: (1) to identify the weaknesses of the marketing concept in that area and (2) to define the ways of his future development. One of the ways is to find compatibility with Value Based Management Concept, the second is to eliminate the „marketing methodological imperialism".

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Kłeczek, Ryszard

other

Akademia Ekonomiczna we Wrocławiu, Katedra Badań Procesów Usługowych

Identifiers

URI

http://hdl.handle.net/11089/7240