Lojalni klienci jako element przewagi konkurencyjnej dystrybutorów materiałów budowlanych-wyniki badań

• Authors: Rutkowski, Marek

Title variants

PL

Loyal Customers as a Factor of Competitive Advantage in Building Materials Distribution Channels - Research results

Abstracts

EN

The article presents few outputs of research conducted among 7 owners/managers of wholesale dealers of building materials from Małopolska and Podkarpacie voivodships. Method used in the research was in-depth interview. One of the aims of this research was to get to know the range of dealers activity, which construct customer loyalty. The research proved that managers use wide range of financial and social forms of stimulating customer behaviour. Among the factors, which most satisfy the customer are: advantageous price and customer service. The loyalty depends on customer satisfaction, and that is a result of providing his needs. These activities give chance the companies to reach competitive advantage in building materials distribution channels.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Rutkowski, Marek

other

Wyższa Szkoła Biznesu - National Louis University w Nowym Sączu, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7265