Marketingowe zarządzanie czynnikiem ludzkim w konfrontacji z praktyką

• Authors: Biesaga-Słomczewska, Jadwiga E

Title variants

PL

Marketing Management of Human Factor in Confrontation with Practise

Abstracts

EN

Implementation of personnel marketing requires consequent activities in building appropria relations between an employee and an employer and in creating organisational culture strategically favouring Human Resources Management. Is it possible in today's market environment? The author outlines two tendencies in organisation management: outplacement and outsourcing - in the context of personnel marketing. She also illustrates some of the disadvantageous aspects of their usage.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Biesaga-Słomczewska, Jadwiga E

other

Uniwersytet Łódzki, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7276