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Title variants
Marketing Communication as an Element of the New Economy
Languages of publication
Abstracts
The paper treats of the marketing communication in new reality in which basic subjects of the market i.e. consumers and companies exist. In reference to the features of New Economy, special attention was paid to the role of communicative and computing technologies based on the Internet. Features of marketing communication which result from the medium itself were shown. Also, the paper gives the results of the studies concerning the advancement of the process of the Internet-development in the area of marketing communication.
Keywords
Year
Volume
Physical description
Dates
published
2004
Contributors
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7280
YADDA identifier
bwmeta1.element.hdl_11089_7280
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