Badania marketingowe przez Internet - zalety i ograniczenia oraz zastosowania

• Authors: Sobocińska, Magdalena

Title variants

PL

Marketing Research on the Internet - Advantages, Limitation and Applications

Abstracts

EN

The Internet can be used in secondary and primary research. The Internet changes the quantitative and qualitative research process and offers researchers many benefits, e.g.: greater speed of delivery and receiving responses, low cost, international range and multimedia possibility. This article shows disadvantages of the marketing research on the Internet. The biggest limitation of collecting data in Internet is the number of e-mail users that is not representative of the general population.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Sobocińska, Magdalena

other

Ka tedra Badań Marketingowych, Akademia Ekonomiczna we Wrocławiu, Katedra Badań Marketingowych

Identifiers

URI

http://hdl.handle.net/11089/7292