Data mining w badaniach rynkowych i marketingowych - obszary zastosowań

• Authors: Łapczyński, Mariusz

Title variants

PL

Data Mining Applications in Marketing Research

Abstracts

EN

The purpose of this article is to describe data mining applications in marketing research. The author outlined shortly main CRM areas: customer acquisition, customer profitability, churn analysis and cross-selling. He also focused on segmentation research, market basket analysis and analysis of questionnaire data with CHAID algorithm.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Łapczyński, Mariusz

other

Akademia Ekonomiczna w Krakowie, Katedra Analizy Rynku i Badań Marketingowych

Identifiers

URI

http://hdl.handle.net/11089/7309