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Title variants
Can a Trade Brand be a Brand?
Languages of publication
Abstracts
Store brands are in many respects different from national brands. They come in different varieties - as banner brands, corporate brands, private label or so-called counter-brands. The problem is, that not every one of them meets all the requirements of the brand - some functions performed by manufacturers' brands are beyond the scope of store brands. Nevertheless, they play a major role in the success of many retailers.
Keywords
Year
Volume
Physical description
Dates
published
2004
Contributors
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7455
YADDA identifier
bwmeta1.element.hdl_11089_7455
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