Wykorzystanie metody studium przypadku w nauczaniu marketingu międzynarodowego

• Authors: Kowalski, Paweł , Rudolf, Wawrzyniec

Title variants

PL

Case Study Method in Teaching of International Marketing

Abstracts

EN

Case study is one of the key teaching methods in International Business. It complements the lectures and provides practical approach to management. Case study has also a very important role in education process of international marketing. The survey done in selected Polish universities (Economic and Management Faculties) provides with opinions of the lecturers concerning problems with implementing this method in Poland. One of them is the lack of well prepared cases in international marketing. Cases which are used in Polish universities usually do not concern Polish enterprises nor Polish market. There is also the lack of cases in Polish (language obstacle). Our students have problems with understanding international environment of the company and can not draw appropriate solutions for companies. The authors suggest that there is a need to discuss ways to improve the process of using case studies in Poland. It requires common actions like exchange of experience, publishing the case study book, organizing the workshops for trainers to improve their abilities to use case study method etc.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 2

Dates

published

2004

Contributors

author

Kowalski, Paweł

author

Rudolf, Wawrzyniec

other

Uniwersytet Łódzki, Katedra Marketingu Międzynarodowego i Dystrybucji

Identifiers

URI

http://hdl.handle.net/11089/7462