EN
This paper presents, in chronological order, the development of business intelligence concepts used to improve the quality of information services, implemented through computerized tools and productivity of the organization. The article is based on the literature studies concerning business intelligence, business intelligence competency center, center of excellence in business process management services and own thoughts and conclusions regarding the use of a competence center for the construction of digital analytical laboratory. The quintessence of this article is to verify the model of business intelligence competency center as a tool for building a strategy based on business analytics.