EN
The article considers concept of socially responsible investment. The main purpose of the paper is to fill existing gap in knowledge by presenting and analyzing key elements of that investment strategy. The paper is divided into three parts. In the first part the author presents the rise and growth of socially responsible investment. The next part deals with four generations of investment strategies including: negative and positive screening, engagement and integration. In the last part of the article, drawing on both theory and empirical studies, the author presents relationship between SRI and financial performance. The article concludes by presenting recommendations for further research.