Public relations a reklama – porównanie komunikatów przedsiębiorstwa

• Authors: Zalewska-Turzyńska, Magdalena

Abstracts

EN

Among others there are two instruments of communication between organization and its surrounding that happen to be mixed up – the public relations and advertisement. The aim of this paper is to introduce and present these communication instruments taking into consideration only the positive aspects of them. The main objective is to concentrate and to compare PR and advertisement according to chosen by author communication criteria.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2011
• Volume: 261

Dates

published

2011

Contributors

author

Zalewska-Turzyńska, Magdalena

other

Uniwersytet Łódzki; Wydział Zarządzania; Katedra Zarządzania

Identifiers

URI

http://hdl.handle.net/11089/833