Granice dopuszczalności wykorzystania seksu w reklamie w uchwałach Komisji Etyki Reklamy

• Authors: Słowik Dominik

Title variants

EN

Limits of Utilizing Sexual Themes in Advertising According to Advertising Ethics Committee Resolutions

• Languages of publication: PL

Abstracts

EN

The article demonstrates an attempt to define the legal boundaries of using advertising that employs sexual themes on the basis of resolutions issued by the Advertising Ethics Committee. Issues with the use of sexual themes in advertising have been present for a long time. Existing laws do not always allow for the barring of such advertising, making self-regulation, in which the United Advertising Associations Council’s Advertising Ethics Committee plays a vital role, crucial. Benefits of such self-regulation, compared with legislated regulations, include flexibility in implementing solutions and the ability to promptly alter decisions in accordance with evolving social standards.

Keywords

EN

law; advertising; advertising utilizing sexual themes; Advertising Ethics Committee; Advertising Ethics Code; marketing industry self-regulation; code of best practice

• Publisher: Krakowska Akademia im. Andrzeja Frycza Modrzewskiego / Oficyna Wydawnicza AFM KAAFM
• Journal: Państwo i Społeczeństwo
• Year: 2012
• Issue: 3
• Pages: 79-95

Contributors

author

Słowik Dominik

• Krakowska Akademia im. Andrzeja Frycza Modrzewskiego