Natura jako element nominacyjny w kreacji nazw miejskich lokali gastronomicznych

• Authors: Rudnicka-Fira Elżbieta

Title variants

EN

Nature as a nomination element in the creation of the urban gastronomic premises’ names

• Languages of publication: PL

Abstracts

EN

The article attempts to examine the nomination of urban gastronomic establishments that use nature in its creations, a broadly understood nature that is an inseparable part of urban space. In creating the names of studied service objects, elements of the natural world were used, coming from very different areas (including fauna, f lora, geology, geography, meteorology, astronomy, hydrology, etc.). These names evoke different associations, contain usually a certain persuasion acting on the emotions and will of the recipient, thus obtaining marketing value. Material from two geographically and economically diverse regions of Poland (Silesia and the south-eastern borderland) was analyzed. It has few features that refer to the region.

Keywords

PL

lokale gastronomiczne; kreacja; nominacja; chrematonimy; nazwy; region; przestrzeń miejska; świat przyrody; natura; wartości; konotacje; asocjacje; reklama

EN

gastronomic premises; creation; nomination; chrematonima; names; region; space urban; world of nature; nature; values; connotations; associations; advertising

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Prace Językoznawcze
• Year: 2018
• Volume: XX/3
• Pages: 139–150

Contributors

author

Rudnicka-Fira Elżbieta

• Uniwersytet Pedagogiczny im. KEN, Kraków