Predicting intention to share news through social media: An empirical analysis in Indonesian youth context

• Authors: Sihombing Sabrina Oktaria
• Languages of publication: EN

Abstracts

EN

The development of digital technology encourages the growth of social media. Social media becomes a platform for sharing news, information, images, and many other things. News spreads faster and becomes viral. This phenomenon can be regarded as a "news-find-me" phenomenon. The aim of this research is to assess the relationship between information sharing, entertainment, and socialization as three main predictors of attitude towards news sharing. This research also assesses the relationship between attitude and intention to share news. The data was collected through a survey with the non-probability sampling technique. Specifically, a purposive sampling design involving 200 respondents was applied. The data then were analyzed by applying structural equation modeling. Results show that all research hypotheses were supported.

Keywords

EN

Information sharing; entertainment; socialization; attitude; intention

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Business and Economic Horizons
• Year: 2017
• Volume: Volume 13
• Issue: Issue 4
• Pages: 468-477

Dates

published

2017-10-12

Contributors

author

Sihombing Sabrina Oktaria

• Business School, Universitas Pelita Harapan, Indonesia

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