Nazwy nosicieli cech jako przykład perswazyjnego wyzyskiwania kategorii słowotwórczych w tekstach reklam

• Authors: Ewa Rogowska-Cybulska
• Languages of publication: PL

Abstracts

EN

Attributive names as an example of the persuasive usage of the word formation categories in advertising textsThe article contains a description – based on selected examples – of different ways of a persuasive use of lexemes belonging (a real one or the one created for a specific advertising text) to a word formation category of the denominative names of the feature carrier: from the text updating of a systemic categorial meaning by its text change in relation to a systemic meaning to giving such a meaning to lexemes which, when it comes to word formation, are indivisible.

Keywords

EN

nomina attributiva; attributive names; word formation in text; persuasion; advertisements

• Publisher: Instytut Slawistyki Polskiej Akademii Nauk
• Journal: Slavia Meridionalis
• Year: 2013
• Volume: 13

Dates

published

2013

online

2015-05-01

Contributors

author

Ewa Rogowska-Cybulska

Identifiers

DOI

10.11649/sm.2013.008