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The article presents theresults of research conductedin the municipality of Slubice. Their results clearly show that at the local level we have to deal with personalization local politics. The research also made it possible to estimate the turn ou tin this area, identify the reasons for absenteeism, an indication of the likely winners of the election for mayor and specify the reasons forvoting for a particular candidate. The project was implemented during the election campaign before the local elections of 2014.