Ewolucja marketingu politycznego w percepcji wyborców

• Authors: Karolina Churska-Nowak , Łukasz Fojutowski

Title variants

EN

The evolution of political marketing in Poland as perceived by voters

• Languages of publication: PL

Abstracts

PL

The purpose of this paper is to demonstrate how political marketing is perceived by voters. The paper poses research questions and hypotheses with respect to the potential positive and negative consequences of the development of marketing-oriented politics. The empirical part confronts those assumptions with the reality. It presents the results of research into the perception of political marketing by university students in Poznań.

EN

The purpose of this paper is to demonstrate how political marketing is perceived by voters. The paper poses research questions and hypotheses with respect to the potential positive and negative consequences of the development of marketing-oriented politics. The empirical part confronts those assumptions with the reality. It presents the results of research into the perception of political marketing by university students in Poznań.

• Publisher: Uniwersytet im. Adama Mickiewicza w Poznaniu
• Journal: Środkowoeuropejskie Studia Polityczne
• Year: 2012
• Issue: 2
• Pages: 31-44

Dates

published

2012-06-15

Contributors

author

Karolina Churska-Nowak

• Wyższa Szkoła Nauk Humanistycznych i Dziennikarstwa, Poznań

author

Łukasz Fojutowski

• Szkoła Wyższa Psychologii Społecznej, Poznań

Identifiers

DOI

10.14746/ssp.2012.2.03