A strategic approach to multimodal discourse analysis

• Authors: Menendez Salvio Martin
• Languages of publication: EN

Abstracts

EN

In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defined as a plan for achieving a particular purpose.

Keywords

EN

rhetoric; multimodality; strategy; pragmatic-discursive perspective; systemic-functional linguistics

• Publisher: Polskie Towarzystwo Retoryczne
• Journal: Res Rhetorica
• Year: 2015
• Volume: 2
• Issue: 1
• Pages: 43-53

Dates

published

2015

Contributors

author

Menendez Salvio Martin

• Universidad Nacional de Mar del Plata

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Identifiers

DOI

https://doi.org/10.17380/rr2015.1.4