EN
Aim: The aim of the article is to show that the ideology of commercialization cannot affect all areas of a human life, and the society and its indispensable part, which is the academic community, should have the right to decide on the directions of scientific development. The central figure of a university should be the professor, not the university’s administration. Methods: The comparative historical research was applied. It belongs to the social sciences which make it possible to study and examine historical events in order to create explanations that are valid beyond a particular time and place, either by a direct comparison to other historical events, theory building, or a reference to the present day. Results: The conducted research shows that a professor ceases to be a key person for the decision-making processes that are fundamental to the functioning of the university. The professor loses the possibility of fulfilling his/her historically conditioned role, because today this role is undergoing rapid and radical transformations. Conclusions: The processes that are taking place (including the commercialization of science) certainly have a negative impact on the academic community, and thus on the entire society. It is necessary to radically change the narrative about the university (intercepting the narrative).