The Innovation of B2B Brand Story Marketing

• Authors: Ya Ling Tsai
• Languages of publication: EN

Abstracts

EN

The purpose of this research is to discover the B2B brand story for marketing strategy. The research question is: What is the brand story that can attract the consumers? The methodology analysis is Grey Relational Analysis. Based on the results, one can see that when the brand story is placed on the website, that sellers must be very careful as far as their marketing activities are concerned. The research findings indicate that the web page content, may have an impact on buyers/sellers’ impression.

Keywords

EN

story marketing, B2B marketing, brand marketing

• Publisher: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
• Journal: International Journal of Synergy and Research
• Year: 2017
• Volume: 6

Dates

published

2017

online

2018-04-25

Contributors

author

Ya Ling Tsai

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Identifiers

DOI

10.17951/ijsr.2017.0.6.57