EN
It is clear that no language exists in isolation and through personal encounters, contact between languages results in lexical borrowings. The influence of one language on another can be perceived in a positive way - as an enrichment of the lexical language of the recipient, or a negative way - for example, as an attempt to replace native lexical units with those of foreign origin. In this article we have made an attempt to analyze three individual personal designations (Celebrity, Star, VIP) borrowed by German from English. This article aims to discuss examples of lexemes, taking into account such aspects of their adaptation and integration into the German language as semantics, frequency of occurrence and formative productivity.