EN
The article discusses the links between the theory of economic man and the culture of insensitivity. It refers to the genesis of economic subjectivity, inextricably connected with reduced emotions, leading to emotional coldness, detachment and indifference. It is a structure of subjectivity that may be found in many cultural texts. The article provides a short description of two novels which take up the topic of economy while analyzing the relationship between the psychological structure of the characters and the economic system. Additionally, it presents how the model of economic man has expanded beyond the world of economy, and how the world of life and interpersonal relations has been colonized by various ways of converting reality into quantitative data.