EN
Contemporary reality brings an abundance of changes. Some of them may be also observed with respect to forms of participation in culture. New models arise which follow the ideas of deinstitutionalisation, privatisation and self-sufficiency of viewers of culture. On the basis of these transformations, non-institutional actors appear who enter the role of educators, such as for example culture bloggers. Their activity features characteristics typical of educational turn in culture. They play a significant role in shaping cultural capital, while education remains an immanent quality of blogging about culture.