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Publisher
Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Journal
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Year
2019
Volume
53
Issue
1
Identifiers
Cover
Volume contents
1
article:
Marketing resources in the processes of competing in the era of the virtualisation of socio-economic life
(
Sobocińska M.
)
article:
Gamification – the key to in-depth exploration of consumer behavior in market research
(
Ścibor-Rylski M.
)
article:
Organizational support of the crisis management mechanism of the industrial enterprises activity on the basis of reflexive approach
(
Oplachko I.
,
Malchyk M.
,
Popko O.
)
article:
Millennials’ perspective on multiple distribution channels
(
Słowikowska I.
)
article:
Multichannel selling – the key to success in retail
(
Pluta-Olearnik M.
,
Jadach R.
)
article:
Ambivalent attitudes towards social media
(
Szymkowiak A.
,
Garczarek-Bąk U.
)
article:
The significance of compliance in customer relations illustrated by the example of PGE Obrót S.A.
(
Dudek D.
)
article:
The zero waste concept from young consumers’ perspective. Does gender matter?
(
Badowska S.
,
Delińska L.
)
article:
Modern information and communication technologies in the market of hotel services
(
Kuźmicki M.
)
article:
Behaviors of young consumers in a virtual environment on the example of the fashion industry
(
Stachowiak-Krzyżan M.
,
Ankiel M.
)
article:
Activities of organizations located in Poland in the field of sustainable development
(
Szostek D.
)
article:
Consumer experience in phone communication in the service purchasing process
(
Bondos I.
)
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