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Publisher
Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Journal
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Year
2019
Volume
53
Issue
2
Identifiers
Cover
Volume contents
2
article:
The CRM system and its role in raising the competitiveness of enterprises
(
Dewicka A.
,
Trziszka M.
,
Ziomek J.
)
article:
Supporting the customer journey with digital instruments of marketing communications
(
Ugolkov I.
,
Karyy O.
)
article:
Willingness to pay for consumer food products in scientific research
(
Sobotko E.
)
article:
Created customer value by different trade formats of fast-moving consumer goods in Poland and Ukraine
(
Sobczyk G.
,
Krykavskyy Y.
,
Hlynskyy N.
)
article:
Using virtual reality technologies in the real estate sector
(
Nieradka P.
)
article:
Factors affecting car-sharing and participation in the sharing economy
(
Szymkowiak A.
,
Żelichowska E.
)
article:
The increased importance of geolocation in retail trade in Poland – selected aspects of activities
(
Reformat B.
)
article:
The background of regulating non-bank loan institutions in Poland
(
Pindel E.
,
Martysz C. B.
)
article:
Nomen omen: Recent trends in company names
(
Hernik J.
)
article:
Minimalism in consumption
(
Błoński K.
,
Witek J.
)
article:
The use of information technology in human resource management in American enterprises
(
Karasek A.
)
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