Marketing i Rynek - Issue 4 (2024) - CEJSH - Yadda

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Issue details

Publisher

Polskie Wydawnictwo Ekonomiczne

Journal

Marketing i Rynek

Year

2024

Volume

---

Issue

4

Identifiers

Cover

Volume contents

4
- article: Initiatives of organizational social responsibility: What makes impact on consumer socially responsible behaviour (Jesevičiūtė-Ufartienė L., Maščinskienė J.), p. 19-32
- article: Perception of discount stores promotional brochures among consumers from generation Z (Pachołek B., Jakubowska D., Sady S., Matuszak L., Pyszka A.), p. 33-42
- article: Exploring boycott dynamics: The influence of consumer emotions and social media activism (Misiewicz C., Małagocka K., Duś-Prieto E.), p. 43-57
- article: Rola narzędzi e-learningowych w kształtowaniu kompetencji pracowników i zespołów projektowych – studia przypadków (Niedzielski P., Podlewski M., Chrząstek G.), p. 58-68

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