Marketing i Rynek - Issue 8 (2024) - CEJSH - Yadda

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Issue details

Publisher

Polskie Wydawnictwo Ekonomiczne

Journal

Marketing i Rynek

Year

2024

Volume

---

Issue

8

Identifiers

Cover

Volume contents

8
- article: Research on influencing factors and guiding strategies of college students' digital culture consumption based on SEM analysis (Li D., Song Y.), p. 3-13
- article: Role and prospects for development of the credit card market in Poland (Feruś A.), p. 14-25
- article: Curator livestreams as value co-creation (Wieczerzycki M., Hązła M.), p. 26-34
- article: Dojrzałość wdrażania idei ESG a budowa marek opartych na wartościach (Bablok W.), p. 35-47
- article: Polska adaptacja i walidacja skali dobrowolnej prostoty (Cisek E.), p. 48-57

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