Prowokacja kulturowa jako forma komunikacji

• Authors: Bogusław Nierenberg , Anna Jakubiszyn

Title variants

EN

Cultural Provocation as a Form of Communication

• Languages of publication: PL

Abstracts

EN

The aim of this work is the analysis of advertising message in expression culture jamming. Adbusting, subverting, billboard banity, hoating are techniques, which create new advertising message without primary meaning. The inspiration of culture jamming are samizdat, monkeywrenching, guerrilla graffi ti, underground journalism, subcultural bricol guerrilla art, poetica terrorism, technique cut and paste and turntablism. Culture jamming oppose to customer life style and globalization. The aim of activists culture jamming is to unmask mechanism and message of advertising. In this situation message of advertising lose primary meaning. New semiology of advertising, which come into being communicative fuss. In this situation secondary meaning replaces to primary meaning. Important for progress of culture jamming is memetics, science, which investigate disseminate and comprehend signs in culture. Understanding of denotation and connotation signs and symbols in culture facilitate using the linguistic code.

Keywords

EN

advertising; subvertising; adbusting; culture jammming

• Publisher: Uniwersytet Jagielloński
• Journal: Przegląd Kulturoznawczy
• Year: 2013
• Issue: 4(18)
• Pages: 311–321

Dates

online

2014-04-10

Contributors

author

Bogusław Nierenberg

• Jagiellonian University, Krakow, Poland

author

Anna Jakubiszyn

• Opole University, Poland

Identifiers

DOI

10.4467/20843860PK.13.031.2083