Modne, acz niebezpieczne bzdury. Guru zarządzania z perspektywy krytycznej

• Authors: Michał Zawadzki
• Languages of publication: PL

Abstracts

PL

Fashionable, but dangerous nonsense. Management gurus from a critical perspectiveThe objective of the article is a critical diagnosis of the hazards which may result from being deluded by universal prescriptions for success which are smuggled by management gurus. ‘Corporate culturism’ as an example of a management panacea and corporatization of higher education as a main power for guru’s industry were analysed in detail.

Keywords

PL

guru zarządzania, ponowoczesność, edukacja menedżerska, korporacyjny kulturyzm

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie w Kulturze
• Year: 2015
• Volume: 16
• Issue: 3

Dates

published

2015

online

2016-07-20

Contributors

author

Michał Zawadzki